Valon Thorpe, The Creative Genius

The Bob Marley ‘One Love’ Premier marks a landmark accomplishment for Mystique!

Our story begins five months prior, when our client Paramount Global contacted us about curating this incredible 3-pronged spectacle that involved creating an immersive Bob Marley One Love fan experience, hosting 900 VIP guests, including Jamaica’s Prime Minister, Rita Marley, Ziggy Marley and family, and the Duke and Duchess of Sussex at a glamorous reggae inspired red carpet event, and arranging 2 film screenings, one at the iconic Carib 5 and the other at Palace Cineplex-at the same time, on the same day.

Mystique relished the chance to flex our logistical muscles and inject some Jamaican glamour into this international cinematic event Bob Marley One Love

Our goal was to transcend ‘the typical’ and we did so with zeal, gumption and Jamaican flair.

With our partners, @maineventja, @m_oneja, @mstylexp and @nmdinc on site, we coordinated with the KSAC, JCF, NWA, and JUTA to divert traffic in Cross Roads and shut it down for the day.

Audiences did not have to Wait in Vain for entertainment, as the pre-show, which included Niabingi drummers, a dub artist, Dj Zuri Marley, Yohan Marley & Mystic Marley – set the irie mood for what lay ahead.

While the Bob Marley ‘One Love Premier’ was a spectacular accomplishment, that’s not where the story ends for the inspirational biopic.

Our team was honoured to recruit muralists Jordan Harrison, Anthony Smith, Pamela Chang and Michael Robinson on behalf of Paramount Global to create the Bob Marley One Love mural in Trench Town, commemorating Bob’s legacy and the people who had a big impact on his life.

The mural’s goal is to inspire the people in Trench Town to keeping following their dreams, as the reggae royalty featured in the mural did before them, continuing the movie’s message – Bob Marley’s message – of hope, peace and one love

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